About us.

We free people from inflexible processes and mindsets and help turn organisational agility into your competitive advantage.

A business isn’t a solid immovable thing. It’s a living breathing organism shaped both by the people who work in it and by its customers. Stay too long in one place and you’ll find your customers, and your competitors, have moved on.

Our story.

Elabor8’s founders Andrew, Nam, and Paul, along with our CEO John Sullivan, first met in the mid-2000s as part of the highly regarded digital team at Sensis. It was a critical moment in technology history, at a time when digital channels had begun to replace traditional channels as the primary means of customer interaction.

They watched as businesses that were hamstrung by slow-moving product delivery processes fell behind more agile competitors, and lost the hearts and wallets of customers. In response, in 2008 Andrew, Nam, and Paul decided to form Elabor8, a specialist business analysis consultancy that brought talented people into an environment where they could help those who needed to be fast to market and nimble in their product delivery.

The team initially provided agile capability uplift to progressive online companies, and also worked with larger corporates to uplift delivery practices while respecting their organisational constraints. Over time clients began to request additional support in more strategic areas such as innovation and organisational agile transformation.

As agile entered the mainstream, Elabor8 experienced rapid growth and by 2016 had over 100 people on board. Elabor8 was recognised as one of the fastest growing companies in Australia, winning a place on the AFR Fast 100 list five years in a row – a significant achievement for a privately owned startup. With a strong management team in place it was time to introduce new leadership.

While Andrew, Nam and Paul had been growing Elabor8, John had built some of Australia’s leading digital teams as Head of Delivery at Jetstar and MYOB, and as CTO of Vicinity Centres. John’s record in leading high-performance teams and his experience in modern technology delivery and cloud adoption made him the perfect fit to take Elabor8 forward, and in 2017 he was appointed CEO.

John continues our vision of a modern management consultancy, one that advises its customers on the strategies, structure and capabilities required to compete in this new world. We’re proud to be helping leaders build the cultural mindset to achieve real change, and together providing people and teams with the freedom to move that they need to deliver true value to customers.

Our founders and CEO.

Paul Velonis

Organisations succeed when they adopt better ways of working, and I am a champion of new approaches to delivering technology. 

Andrew Blain

Flow-based delivery and modern leadership practices have amazing outcomes – not only in results, but also teams that love coming to work.

Nam Huynh

Complex problems can be solved, but they require fit-for-purpose approaches, and are solved best when supported by long term partnerships. 

John Sullivan

Innovation happens when teams truly understand and empathise with their clients, and when the people within them feel that they belong.

Our Elabor8 team.

Sara Lee

Andrew Thorpe

Ryan McKergow

Stephanie Ireland

Greg Shield

Melinda Harrington

Kim Ballestrin

Marcio Sete

Katrina Brigham

Phil Gadzinski

Sarah Rose

Tony Ponton

Conan Kearney

Reginal Ram

Charlotte Bian

Nigel Smith

Julienne Giles

Craig Harvey

Farnaz Vahab

Matthew Kasekende

Nafees Butt

Tom Lim

Olivier Bogart

John Tooth

Hollie Smith

Liam Phelps

Jessica Prasad

Denton Currin

Andrew Ooi

Brianna Landry

James McMenamin

France Ng

Natalia Korkishko

Kent Burley

Katie Phillips

Shay McAuley

Ian Ngo

Gendry Morales

Alan Mangroo

James Halprin

Marc Diana

Declan Brady

John Nguyen

Nasir Munawar

Paul Fitzmaurice

Stephen Wright

Jon Gedge

Chris Tracey

Steph Dyer

Robert Loomans

Carla Billeci

Gus Irisa

Madusha Sirinanda

William Teizen

David Berry

David McKenzie

Beenish Zaidi

Vivan Tang

Sam Davis

Juan Lopez

Andrew Norquay

Caoilte Dunne

Dave Pryce

Jade Han

Gabriel Vailati

Chris Hoang

Mariana Klemp

Chris Traianou

Josiane Teixeira

Nikola Peter

Manoel Pimentel

Joey Mangaser

Tailah Phillipson

Ivan Cho

Andre Volkmer

Jess Doédee

Saad Iqbal

Work with us.

Empower people with new skills and a changed mindset and give your business a strong platform for growth.

Join us.

Drive the sort of change that will shape Australia’s digital future and alter the trajectory of your career.