Posts Written ByDarren Cope

I recently wrote an article about why Product Management isn’t embraced everywhere1. In it, I referred to product people as ‘unicorn’ people. Advertising an internal vacancy for an experienced Unicorn might get a few curious looks from your employees, but it probably won’t draw out the candidates you’re searching for to drive your product management agenda. So how might you…

If you work in or with a team or teams who build things, read on. In my experience as a product manager, consultant, and leader, these are five tried and tested tips for amplifying product management adoption. For those of you who read my previous blog and are wondering how to get product management into your organisation, consider the following “guerilla tactics” that might help lead the charge.

As a former product manager, management consultant, agilist, and self-confessed questioner of all things, I sometimes catch myself thinking about big, hairy questions scraped straight from the very bottom of the “too hard” basket. On sensible days, I catch these thoughts, acknowledge their existence, and move swiftly on to the next shiny thing in my vicinity. On less-than-sensible days, I latch onto them — give them attention, time, space, and explore them.