Posts Written ByVinh Pham

I wanted to share some things I learnt in my past life from the discipline of economics. In particular, I wanted to explore something that I see many people, including myself, fall victim to all the time: the Sunk Cost Fallacy.

Innovation within a large organisation is always a challenge. While ideas are often easy to come by, getting organisational traction and delivering an innovative product to end-users can be quite a battle. One way companies can innovate is by encouraging an entrepreneurial mindset, or what I like to call “fostering the intrapreneur.” As guide and coach for teams that create,…

After you’ve implemented a system, how often have you experienced users reverting back to their old ways? When a new piece of software or process is implemented, much of the focus tends to be on the functionality it provides or the tasks that need to be done rather than the people who use the system. Aside from user acceptance testing…

Today I will be focusing on Rich Pictures and CATWOE, which are somewhat lesser known, yet simple techniques which can both add value to analysis activities. These techniques have their roots in Soft Systems Methodology (SSM), but I’ve found them to be quite useful as tools forming part of my analysis approach.