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“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford.   While the past few years have seen many businesses starting digital transformation projects with the aim of becoming more customer focused, 2018 is stacking up to be about building on this foundation by creating even more personalised customer experiences1. And for that, we…

“Without data, you’re just another person with an opinion.” – W. Edwards Deming We’ve all been there. That meeting, where the big decisions are being made. Someone may have presented a graph or two, but you already know what the outcome will be and what influenced the decision. The person with the loudest voice, the strongest opinion, the best relationships.…