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Posts Written ByDavid Martin

Outside Context Problem

Ian Banks defined an Outside Context Problem as “a problem that hits you not only because no one saw it coming, but because it was so far outside your context that no one could have possibly predicted it.” In business, we see this all the time, we call it a “disruption”. Disruptions are the primary business model for aggressive tech-focused startups. They hit organisations hard because they just can’t see it coming. Not that they don’t see it coming, but they can’t.

Ditch IT

While the idea of an IT department feels quite modern, the actual idea is pretty old. In the 60s and 70s, these systems were big and complex. Fast-forward 30 years and things are different.

We still talk about “business” and “IT” but that’s no longer really the case. Everything you do in your business relies on IT to happen. IT no longer supports your business. IT is your business.

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