fbpx

Insights

Explore ideas and resources that help to make real change happen

As a business analyst, I’m regularly asked what it is that I do. Often I’ll need to take a moment to articulate my job and my explanation always manages to sound a little ambiguous. 

If you’re a business analyst like me, I’m sure you’ve also been faced with the same question at a dinner, BBQ or corporate event. The problem is, guidebooks rarely provide a clear answer – and good luck trying to find a consistent explanation on Google!