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Many organisations aspire to become the next disruptor in their market – and following its public listing on the New York Stock Exchange earlier this year, Swedish music streaming giant Spotify is still trending as a shining example. A large part of Spotify’s success can be attributed to its business operating model, which is based on the Agile Scrum framework. While the company…

Does this scenario sound familiar? A new development team comes together to build the latest feature which is suddenly priority number #1. Grand visions are presented, slick prototypes produced, and graphs showing hockey-stick shaped growth begin to build excitement around what is to be delivered. The nicely ordered backlog is transferred from post-it notes to JIRA, and with a wave of enthusiasm…

  We are living in a new economic and societal model characterised by fast-changing consumer demand and perpetual connectivity. In this model, businesses have to create highly individualised customer experiences and promote instant solutions for users’ problems in order to remain competitive. Because of this, more organisations are becoming aware of the necessity of adaptable processes, structures, behaviours and mindsets — that allows people to recognise and respond…

After years of delivering software applications, with majority of them focussed on talking to people to understand the problems they are attempting to solve, I thought it would be worth summarising some of my experiences (more or less blissful) in a manner that may inspire those who share the passion of interpreting “user needs”. The recommendations I’m sharing are user…